Myth: Extinction is a “natural” process and we should not worry about it.

Reality: Extinction is a normal process, but the current extinction rate is not. The environment is changing so rapidly that species have no time to adapt. Since the pilgrims landed at Plymouth Rock 365 years ago, more than 500 North American species have become extinct. That is more than one species becoming extinct each year. Scientists estimate that natural extinction rates are one species lost every 100 years!